Brand Redesign - Tree Hugger Cloth Pads
The purpose of this two-part project was to create a revitalized look for a chosen brand that better communicates their values and goals. This was accomplished through a creative brief and brand toolkit/standards. In this case, it also included a name adjustment.
This new re-brand brings a contemporary, sophisticated look to the brand that will appeal to the current target market and beyond. The name change more accurately represents the scope of the company, as they sell more than just cloth pads.
The typography is clean and sleek, giving a level of class that the previous logo was lacking. The colour palette is natural, echoing the values of the company. The delicate graphics are the bridge between modern and organic.