Beverage Redesign - Jam Jar Sweet Blush
The goal of this project was to create a new, revitalizing design for a beverage of choice. The redesign should improve on the old and get consumers excited about the product.
The new design is colourful and engaging, and gives the customer a taste of what they can expect from this sweet rose. Illustrations of lemon, strawberry, and melon tell of the wine's tasting notes. A transparent front label showcases the beautiful tone of the wine itself, complemented by a pastel palette and white typography. This innovative approach makes Jam Jar Sweet Blush stand out from the competition.