Yellow sparkles Yellow sparkles

Beverage Redesign

Comparison between Jam Jar Sweet Blush old bottle and new
Jam Jar Sweet Blush wine front label Jam Jar Sweet Blush wine back label
Jam Jar Wine bottles

Beverage Redesign - Jam Jar Sweet Blush

The goal of this project was to create a new, revitalizing design for a beverage of choice. The redesign should improve on the old and get consumers excited about the product.
The new design is colourful and engaging, and gives the customer a taste of what they can expect from this sweet rose. Illustrations of lemon, strawberry, and melon tell of the wine's tasting notes. A transparent front label showcases the beautiful tone of the wine itself, complemented by a pastel palette and white typography. This innovative approach makes Jam Jar Sweet Blush stand out from the competition.